What we think, in public.

How ecommerce brands can improve visibility across ChatGPT, Google AI Mode, Gemini, Perplexity, Copilot and the next generation of AI shopping engines. Search is changing. For years, ecommerce…

August 13, 2026 · 10 min

Treating a media plan like a channel list is how budgets get spent without anyone being accountable for the return.

July 14, 2026 · 6 min

Acquisition costs are rarely the reason a consumer brand stalls. The reorder is.

June 2, 2026 · 5 min

Generative systems recommend brands they can resolve. Most catalogs cannot be resolved.

May 19, 2026 · 7 min

Targeting converged across platforms. What you say is what is left.

April 8, 2026 · 4 min

Two functions, two vocabularies, one budget. The translation is the job.

March 11, 2026 · 5 min

What changes about your advice once you have signed the inventory purchase order yourself.

February 4, 2026 · 6 min

SAMAs Advice— 8 Reasons Blogs are Good for Business According to Hubspot—89% of consumers read blogs weekly. Being able to stand out from the crowd—it’s a tactical tool…

December 27, 2022 · 4 min

SAMA Answers— Why is Branding Important? A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of…

December 19, 2022 · 3 min

SAMAs Take— How to Convert Prospects that are “On the Fence” Prospects who aren’t ready to buy—or on the fence tend to be hesitant to even well-crafted marketing…

November 14, 2022 · 4 min

Exposing your Brand Expertise in an eGuide— Digital Marketing Strategies for 2023. Does your brand have a five-year plan? How about a ten-year plan? When discussing business strategies—it’s…

November 9, 2022 · 3 min

November 2, 2022 · 1 min

Trouble Brewing in China Starbucks vs. McDonald’s   A few years ago, McDonald’s started a coffee delivery service for the infamous ‘McCafé’. McDonald’s has had a stronghold in…

October 25, 2022 · 3 min

Be in the Know—with SAMA 5 Digital Marketing Trends  Happening NOW   In today’s society, digital marketing is the way of the future. It’s how an e-commerce company…

October 18, 2022 · 6 min

Ready To Create Some Conversion Driving Pop-Ups? Privy Can Help! Running an eCommerce business has all kinds of aspects that need to be attended to, none more important…

April 29, 2021 · 3 min

You’ll Need A Website To Take Your Brand Online—Here’s How BigCommerce Can Help! Taking your brand online is the best way to broaden your business’s reach and build…

April 29, 2021 · 3 min

Do You Have A Business With No Space For Product? Just Use Zendrop! When running an eCommerce business, customer retention is one of the most important things to…

April 26, 2021 · 4 min

Increase Your Brand Value With Clyde And THIS Simple Addition! Have you ever had an item that you’ve purchased work perfectly and–sometimes as soon as the day after…

April 26, 2021 · 3 min

Automation Is The Future — Plus A Spotlight On Our Friends At Klaviyo Customer-centric businesses know the experiences they want to create, but earlier technologies haven’t dealt with…

April 6, 2021 · 4 min

Don’t Miss Another Message! How Gorgias Can Help Streamline Your eCommerce Communications For Improved Customer Relations Customer service is a massive and critical part of running an eCommerce…

April 6, 2021 · 4 min

Looking For A Hot Way To Increase Conversions? Try Sezzle! One of the biggest challenges facing eCommerce businesses today is, without a doubt, abandoned carts. This fact is…

March 15, 2021 · 4 min

Did This Marketing Move REALLY Cause The Sinking Of The Titanic?! Before becoming one of the highest-grossing films of all time, it was a real-life disaster that claimed…

February 4, 2021 · 7 min

Good Things Come To Those Who Wait: How Long Term Campaigns Help Create The Holy Grail Of Digial Marketing Step right up and place your bets! What’s the…

December 28, 2020 · 4 min

Want To Market With Amazon Next Christmas? Now Is The Time To Start! You know who had a great year in 2020? Amazon. We’re talking about record-breaking numbers…

December 28, 2020 · 5 min

The SAMA Labs Secret Henry Ford Ignored That Almost Destroyed His Entire Empire You’ve heard of Ford Motor Company, right? Of course you have — maybe you even…

September 22, 2020 · 5 min

What To Look For In An Influencer Marketing Agency Recently, our friends over at Design Rush included us on their list of Top Influencer Marketing Agencies Of 2020…

September 11, 2020 · 4 min

negative review? leave it — here’s why! (plus a spotlight on our friends at shopper approved) You know that you need customer reviews if you’re going to be…

August 28, 2020 · 7 min

Content Writing vs Copywriting If you’ve got an eCommerce business, eventually you’re going to need some words crafted for your digital marketing strategies — a lot of them,…

July 15, 2020 · 4 min

Why SMS Marketing is The Way of The Future (plus, a spotlight on our friends at attentive®) In today’s world, you’ve more than likely encountered SMS Marketing several…

June 30, 2020 · 6 min

Is Your Website Up To Date? How Taking It To The Digital Body Shop May Boost Performance We hear it a lot from new clients — but they’re…

June 30, 2020 · 3 min

Don’t Make These Social Media Marketing Mistakes Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok — doesn’t it sometimes feel like social media platforms are taking over the Internet? These…

June 13, 2020 · 5 min

This Is Why You Want A Passionate Marketing Team In Your Corner There are a lot of qualities to look out for when shopping around for the perfect…

June 8, 2020 · 3 min

Think You Don’t Need To Invest In Email Marketing? Think AGAIN! In today’s social media-driven marketing world, you may be thinking to yourself that email is a dead…

May 29, 2020 · 3 min

Are You An eCommerce Owner? Read This To Take Your Business To The Next Level! If you manage or own an eCommerce business then you understand the importance…

May 20, 2020 · 6 min

Why Are So Many Brands Migrating To TikTok? We can all see it happening right in front of our eyes. More and more companies seem to be shifting away…

May 9, 2020 · 3 min

Fixed Mindset VS Growth Mindset: How Your Perspective Shapes Your Business’ Success Your mind is a powerful asset when it comes to building a successful business. In fact,…

May 1, 2020 · 3 min

Paid Social Ads Or Organic Posting & Why You already know social media is the biggest marketing tool of the current age — but how to begin is…

April 21, 2020 · 3 min

Top 5 Things To Look Out For When Hiring A Marketing Agency Deciding to invest in a marketing agency is a fantastic first step for growing your profits.…

April 21, 2020 · 5 min

5 Reasons You Need To Start Blogging RIGHT NOW Blogging has been a popular self-publishing tool of the internet since Justin Hall started the first one back in…

April 9, 2020 · 5 min

The Importance of Video Content in Today’s Social First Online Economy Hop onto any social media platform and chances are you’ll see more videos than static images these…

April 6, 2020 · 8 min

What Can Your Business Do During A Global Pandemic? With the rise of COVID-19 a lot of businesses are being forced to shut their doors. This downtime is…

April 2, 2020 · 4 min