SAMA Enterprise, Capability
Media Strategy & Investment
Media is not a collection of channels. It is capital allocation.
How we think about it.
We plan channel-neutral and buy channel-expert. Every dollar is treated as invested capital with an expected return, a holding period and an exit condition. Allocation decisions are made against business outcomes, not channel loyalty.
The scope of work.
- Integrated media planning
- National media buying
- Cross-channel budget allocation
- Paid social
- Paid search
- YouTube
- Connected TV & streaming
- Programmatic
- Digital out-of-home
- Streaming audio
- Retail media
- Direct publisher placements
- Emerging channels
- Traditional media where it earns its place
Where it shows up.
All workEnterprise
Talk to our enterprise team.
Tell us what the business needs to do. We will tell you what the media has to do.