SAMA DTC

We built ecommerce brands before we built an ecommerce agency.

SAMA DTC manages the entire growth system surrounding the transaction, from customer acquisition through retention and AI discovery.

We do not manage ad accounts. We manage growth economics.

Channels are inputs. The output is a customer acquired at a price the business can afford, who comes back often enough to make the whole thing work. We report on that, even when the channel numbers look better.

CAC
New-customer CAC
Contribution margin
MER
ROAS
LTV
Repeat rate
Conversion rate
AOV
Payback period

Acquire. Convert. Retain. Discover. Expand.

01

Acquire
- Meta
- Google
- TikTok
- YouTube
- Affiliate
- Creator
02

Convert
- CRO
- Landing pages
- Offers
- Merchandising
- Tracking
- Funnel architecture
03

Retain
- Email
- SMS
- Klaviyo
- Attentive
- Subscription
- Loyalty
04

Discover
- Ecommerce SEO
- Shopify SEO
- GEO
- AI Overviews
- Entity authority
- Feeds
05

Expand
- Amazon
- Walmart
- Retail media
- Creator ecosystems
- New channels

03 / Performance creative

Creative is the biggest variable in acquisition cost.

An in-house studio producing concepts, statics, video and iterations at the volume paid social requires, tested against contribution margin rather than engagement.