Devotion Nutrition

Devotion Nutrition is a supplement brand with a strong product and an established organic presence. The business was already generating revenue in the low seven figures, with a marketing mix spanning Meta, Google, Klaviyo, and TikTok. The next opportunity was to build the structure that could support a larger business.

The channels were operating independently. Revenue was coming in, but platform responsibilities, overlapping audiences, and attribution needed to be addressed together. To scale, Devotion needed a coordinated approach that connected channel performance to the economics of the business.

The opportunity was in how the channels worked together. Giving each platform a clear role, and aligning measurement and margin targets across the business, would create a stronger foundation for growth than managing each channel in isolation.

Rebuild the full marketing system around shared business goals. Define what each platform was responsible for, clean up audience overlap, establish margin targets, and fix attribution. Connect paid media with email and SMS so the channels could support one coordinated growth strategy.

• Defined clear roles across Meta, Google, Klaviyo, and TikTok
• Cleaned up audience overlap across the marketing mix
• Established margin targets to guide growth decisions
• Fixed attribution to clarify how channels contributed to revenue
• Rebuilt the full-funnel approach to connect acquisition and retention