Flatbill Baseball

Flatbill Baseball is a family-owned business serving baseball players, coaches, and sports enthusiasts with premium baseball gear. The brand was experiencing strong growth and wanted to expand the contribution of retention marketing. Email was already part of the mix, and customer feedback pointed toward an opportunity to add SMS.

Customers wanted timely promotions and updates through text messages. Flatbill needed to turn that demand into a channel that could support both customer engagement and revenue. That required a plan for building the subscriber base, responding to shopping behavior, and deciding when to send.

Customers had already identified how they wanted to hear from the brand. SMS offered a way to act on that preference and reach subscribers at meaningful moments, from their first signup to an unfinished purchase. The opportunity was to make timely communication a consistent part of the customer experience.

Launch Attentive as a core part of Flatbill's retention program, alongside email. Build automated journeys around subscriber and shopper behavior, improve signup opportunities, and adjust messaging cadence for high- and low-traffic days. Use personalized messaging and limited-time offers to give customers relevant reasons to return.

• Launched SMS marketing through Attentive
• Implemented welcome, browse abandonment, cart abandonment, and session abandonment journeys
• Established different messaging cadences for high- and low-traffic days
• Optimized signup units to grow the subscriber base
• Used limited-time offers and personalized messaging to support engagement and purchases