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What Can Your Business Do During A Global Pandemic?

With the rise of COVID-19 a lot of businesses are being forced to shut their doors. This downtime is going to have a huge impact on the future of many companies — how you choose to spend it will make or break yours. The key to surviving the crisis? Adaptability. To stay afloat, you’ll have to learn to ride the waves of uncertainty. Want to be proactive and set yourself up for success during these precarious times? Let’s take a look at three things you can do — right now! — to ensure your business’ profitable future.

1.Develop Your Branding

A lot of people are starting new fitness routines and diets under lockdown — working on altering their image while they’re trapped inside. You can do the same with your business! Spend this time going over your branding. Is there anything that’s out of date and off trend? Does your voice match across all social media platforms and web spaces — do you even have those things? Does your color scheme work, your font choices? Beyond the tangible developments to your brand, there are some more abstract ones, too, like what does your company stand for? Think critically about how you show up in the world — will that still work when all of this is over? If not, start to implement changes to increase your chances of post-pandemic success.

2.Flesh Out Your Social Media Presence

Is your company on social media? They need to be — especially at times like these! Facebook, Twitter, Instagram, and more are the face of your entire business these days. In fact, many consumers tend to distrust a company that lacks a web presence. Think of it as your 24/7 customer service line — at any time of day, someone can hop online and reach out to you, completely at their convenience. People need to feel safe right now and providing a clear line of communication nurtures that. Additionally, you can use your platform to keep the buzz going about your business and help grow your fan base. For example, restaurant owners can make videos cooking some of their best selling dishes at home (without giving away their secret recipe, of course!) to keep their regulars craving their food while prospecting some new guests as well. How can your business interact with your customers more through social media?

3.Look For Creative Solutions

Opportunities are endless in a digital world! Take some time to think critically about your business and see what out-of-the-box solutions you can come up with that adapt to the situation at hand. You know what they say — necessity is the mother of invention. For example, many gyms are livestreaming fitness classes to help their paying customers stay in shape from their living rooms. This is also a service that can continue when businesses reopen, thus providing growth for the company as a whole. Is there a way to take your goods and services into the eCommerce realm that expands your brand over the long run? Keep your mind open and see what you brainstorm.

Businesses are suffering right now but yours doesn’t have to be affected by this global pandemic. The crisis provides challenges for any company but you can use this unpredictable climate as a chance to develop yours as a whole. By remaining flexible and open-minded to creative solutions, taking the time to venture into social media, and working to further establish your brand, you can stay ahead of the curve — and let everyone else have to race to catch up with you after quarantine is over.

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