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SAMA Blog

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Did The Election Affect Your Marketing Campaigns? Here’s How To Plan Accordingly For Major Societal Events

Did The Election Affect Your Marketing Campaigns? Here's How To Plan Accordingly For Major Societal Events Have you noticed a sharp decrease in the efficacy of your marketing campaigns over the last few months? If so, this might not necessarily …

The SAMA Labs Secret Henry Ford Ignored That Almost Destroyed His Entire Empire

The SAMA Labs Secret Henry Ford Ignored That Almost Destroyed His Entire Empire You’ve heard of Ford Motor Company, right? Of course you have — maybe you even drive one of those cars yourself or know someone who does. At …

What To Look For In An Influencer Marketing Agency

What To Look For In An Influencer Marketing Agency Recently, our friends over at Design Rush included us on their list of Top Influencer Marketing Agencies Of 2020 — and we’re proud to say that! Why? Because we’re big fans …

Negative review? leave it — here’s why!

negative review? leave it — here's why! (plus a spotlight on our friends at shopper approved) You know that you need customer reviews if you’re going to be successful in any eCommerce space, right? We’re keenly aware of that fact …

Could Your Checkout Process be Hurting Your E-commerce Success? (plus a spotlight on our friends at Bolt)

could your checkout process be hurting your ecommerce success? (plus a spotlight on our friends at Bolt) As a digital business owner, you already know how important your website is for your brand’s continued success — especially these days where …

Content Writing vs Copywriting

Content Writing vs Copywriting If you’ve got an eCommerce business, eventually you’re going to need some words crafted for your digital marketing strategies — a lot of them, too. Paid ads, organic social media, blogs, landing pages, website content, eGuides, …

22 Calls To Actions That Generate Clicks

22 calls to action that generate clicks You already know what you want your customers to do -- but how can you make them do it? With copywriting of course! Videos, graphics, pictures, and other visual elements of your marketing …

Why sms marketing is the way of the future (plus, a spotlight on our friends at attentive®)

Why SMS Marketing is The Way of The Future (plus, a spotlight on our friends at attentive®) In today’s world, you’ve more than likely encountered SMS Marketing several times without even realizing it. We live in a society where nearly …

Is Your Website Up To Date? How Taking It To The Digital Body Shop May Boost Performance

We hear it a lot from new clients — but they’re almost always wrong when they say it. They tell us, “we already have a website so we only need you for marketing!” But a decision like that does your …

Don’t Make These Social Media Marketing Mistakes

Don’t Make These Social Media Marketing Mistakes Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok — doesn’t it sometimes feel like social media platforms are taking over the Internet? These days nearly everyone is using some form of this communication method, whether …

This Is Why You Want A Passionate Marketing Team In Your Corner

This Is Why You Want A Passionate Marketing Team In Your Corner There are a lot of qualities to look out for when shopping around for the perfect marketing team to help your brand find consistent growth. At the top …

Think You Don’t Need To Invest In Email Marketing? Think AGAIN!

Think You Don't Need To Invest In Email Marketing? Think AGAIN! In today’s social media-driven marketing world, you may be thinking to yourself that email is a dead and obsolete platform from which to prospect for new customers. You might …

Are You An eCommerce Owner? Read This To Take Your Business To The Next Level!

Are You An eCommerce Owner? Read This To Take Your Business To The Next Level! If you manage or own an eCommerce business then you understand the importance of growing your bottom line. If that’s been a bit of a …

Why Are So Many Brands Migrating To TikTok?

Why Are So Many Brands Migrating To TikTok? We can all see it happening right in front of our eyes. More and more companies seem to be shifting away from traditional social media platforms like Facebook and Instagram in favor of …

Fixed Mindset VS Growth Mindset: How Your Perspective Shapes Your Business’ Success

Fixed Mindset VS Growth Mindset: How Your Perspective Shapes Your Business' Success Your mind is a powerful asset when it comes to building a successful business. In fact, some might say it’s the most powerful asset. Why? Because your perspective …

6 Branding Basics To Have Ready BEFORE Hiring A Digital Marketing Agency

6 Branding Basics To Have Ready BEFORE Hiring A Digital Marketing Agency So you’re thinking about hiring a digital marketing agency like SAMA Labs to help grow your eCommerce business. That’s great news for your brand! We have the right …

eGuides: Why You Need To Start Making Them

eGuides: Why You Need To Start Making Them Perhaps you’ve noticed the surge in popularity of eGuides lately. That’s not a coincidence! Strategists everywhere have begun to notice the efficacy of marketing to new and existing customers with free downloadable …

Starting An Online Business? You Better Have A PLAN!

Starting An Online Business? You Better Have A PLAN! Thinking of starting an online business? There’s a lot that needs to be done before you can turn a profit and if you’re just starting out, the task list before you …

Don’t Be A Cool Brand — Be A Real Brand!

Don’t Be A Cool Brand -- Be A Real Brand! While developing your brand, it may be tempting to follow the leaders in your industry -- but that would be doing yourself a disservice. It doesn’t matter how popular or …

Paid Social Ads Or Organic Posting & Why

Paid Social Ads Or Organic Posting & Why You already know social media is the biggest marketing tool of the current age -- but how to begin is an entirely different story. If you’ve been getting started on your brand’s …

Top 5 Things To Look Out For When Hiring A Marketing Agency

Top 5 Things To Look Out For When Hiring A Marketing Agency Deciding to invest in a marketing agency is a fantastic first step for growing your profits. But selecting the right one? That could be a little overwhelming! How …

5 Reasons You Need To Start Blogging RIGHT NOW

5 Reasons You Need To Start Blogging RIGHT NOW Blogging has been a popular self-publishing tool of the internet since Justin Hall started the first one back in 1994. In those early days of the World Wide Web, computer programmers …

How Influencer Marketing Has Changed And What You Can Do About It

How Influencer Marketing Has Changed And What You Can Do About It Did you know that consumers from Generation Z are more likely to trust an influencer than a celebrity spokesperson? That’s become pretty apparent as companies across a vast …

What Is Facebook Pixel And Why You Should Use It

What Is Facebook Pixel And Why You Should Use It Facebook ads have quickly become a popular marketing tool for the digital age. If you’re using this method -- or even considering it for the future -- then you need …

The Importance of Video Content in Today’s Social First Online Economy

The Importance of Video Content in Today's Social First Online Economy Hop onto any social media platform and chances are you’ll see more videos than static images these days. The rise of Facebook, Twitter, Instagram, and more has drastically changed …

5 Ways You’re Not Retaining Customers Properly

5 Ways You're Not Retaining Customers Properly Growing your client base is an important part of keeping your business afloat -- but equally (if not more!) valuable is maintaining the customers you already have. Have you been lacking in the …

What Can Your Business Do During A Global Pandemic?

What Can Your Business Do During A Global Pandemic? With the rise of COVID-19 a lot of businesses are being forced to shut their doors. This downtime is going to have a huge impact on the future of many companies …

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