Who is Strofi?
Strofi creates boutique-quality CBD based products like tinctures and bath bombs. But that’s not how it all started! This brand has had a few different incarnations during their time with us here at SAMA Labs. When they arrived, they didn’t know who they were or what they wanted — from the company name, to style guidelines, and more. They need help! That’s why they came to us. Let’s take a look at Strofi’s journey.
Branding
![strofi-box strofi-box](https://www.sama-labs.com/wp-content/uploads/2020/04/strofi-box-450x488.png)
When Strofi first started working with SAMA Labs, they had a totally different name and image. Our experts saw that their original design wasn’t going to pan out in a profitable way so they knew a revamp was necessary. The team worked with the client to choose a new name, more appropriate colors for their imagery, and otherwise hone in on an aesthetic and direction that would be more interesting to customers and maximize the client’s conversion rates.
![](https://www.sama-labs.com/wp-content/uploads/2020/04/bottles-1024x447.png)
![](https://www.sama-labs.com/wp-content/uploads/2020/04/Object.png)
![write-names write-names](https://www.sama-labs.com/wp-content/uploads/2020/04/write-names-530x363.jpg)
![typography typography](https://www.sama-labs.com/wp-content/uploads/2020/04/typography-530x363.jpg)
Marketing
On the marketing side of the equation, our team brainstormed for the best possible strategy to get the word out about Strofi. The CBD industry is flooded with start-ups right now so our analysts quickly realized we needed to be a bit disruptive in order to have an edge over the competition. It’s challenging to market for CBD brands as there are lots of rules in place — our team made sure to adhere to all the standards required by the FDA when marketing for Strofi!
![](https://www.sama-labs.com/wp-content/uploads/2020/04/ad-1-story.jpg)
Let SAMA Labs take your brand to the next level.
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