What is Manji?
Manji is a new-to-market contest and lifestyle brand focusing on the aftermarket automotive industry and the lifestyle apparel category. Manji’s goal was the align with other brands, build contests that can impact a greater good, while allowing the audience to potentially win amazing prizes. This would be funded by product sales, and tickets to enter the raffles.
The goal here was to create a disruptive, memorable brand that aligned with the audience. We wanted to put a visual identity that resonated with it’s core audience; younger males into fast cars. The end result was an identity with more than 1 core visual guide, depending on how it was being used. We think it came out amazing!
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