Call Beyond Duty
What We Did
What is Call Beyond Duty?
When Call Beyond Duty came to us, they had a unique vision to bring wellness and balance to people who needed it most; our servicemen and women. With having served in our armed forces, one of the founders had a desire to create a brand, and product line that provided relief both mentally and physically. While the acronym is obvious, the brand wanted to so much more than that. It was about a mission to be the most trusted source for quality products and a lifestyle that had true meaning behind it.
SAMA was set out to build a complete, holistic brand identity that was beyond just a logo. It needed to be totally flexible for any and all purposes. The hero product was their CBD tincture, but we also needed to display the brand in other product types, mediums, and more.