What We Did
Who is Bones Coffee?
When you brew a pot of our coffee, Bones want you to have the best experience you’ve ever had. Bones Coffee only roasts carefully selected beans to perfection in small batches to ensure that you get the freshest coffee delivered straight to your door. The care given to each of those small batches is evidenced through the rich, full bodied and exceptionally smooth taste you’ll get out of every cup you drink. With their unique branding and percise approach to coffee, Bones Coffee is a excellent choice for your next cup of joe.
Marketing for this client is a lot of fun for our team as exciting flavors with clever names provide lots of opportunity for creativity. Our strategists sat down and analyzed the competition in the industry — what set Bones apart? They roast their premium blends in small batches to ensure freshness and utilize a lot of interesting flavors found nowhere else — like their Electric Unicorn that tastes like fruity cereal — so we emphasize those points in our strategies.
For Bones Coffee, we thought a visual component was key to generating a lot of buzz around the brand. The team at SAMA Labs is always looking for new trends in the world of video marketing to stay ahead of the curve. By utilizing eye-catching images that pop, we’re able to focus on the brand’s unique packaging, fostering brand awareness and loyalty. This is a fun and exciting way that gets lots of views — and potential conversions — on social media.