5 Ways You’re Not Retaining Customers Properly
Growing your client base is an important part of keeping your business afloat — but equally (if not more!) valuable is maintaining the customers you already have. Have you been lacking in the retention department? Don’t worry — that’s fixable. Let’s take a look at 5 Ways You’re Not Retaining Customers Properly so you can right the ship and keep your profits soaring.
1. Skipping Email Marketing
Think email marketing is a waste of your time? Think again! Without a doubt, emails have the highest return on investment of all the digital marketing strategies — meaning if you skip this tactic, you’re doing your business a huge disservice. Even if your company is a brick-and-mortar location, taking a step into the digital realm through email marketing keeps your brand on your customers minds — fostering loyalty and encouraging repeat business.
2. Ignoring Your Customers
One of the fastest ways for a company to lose repeat business is by alienating customers — and it’s so easy to do that. Oftentimes, consumers will stop buying from a brand that doesn’t listen to their concerns. Reviews, messages on social media, email replies, and more are all ways your fanbase communicate their needs with you — how you respond will make or break your relationship with them and determine whether or not they continue to give you their hard earned cash. Replying to their comments and messages is a great way to make sure your clients feel important and keep them coming back for more.
3. Failing To Automate
From payments that come right out of your bank account to subscription refills that show up at your door without you having to think about it — we’re living in an automated world. If you’re not taking that technology into your marketing strategies then you’re creating more work — with less payoff — for yourself. Automated messages through emails, texts, and more offer reliable forms of communication that require minimal attention from you once set up. Consistency is key. Maintaining regular contact keeps you at the forefront of your customer’s minds so they’re more likely to buy from you the next time they’re in need.
4. Being Predictable
Think about it for a moment — would you want to eat the exact same meal, three times a day, for your entire life? Nope! Variety is the spice of life and that goes for your brand, too! Keeping things the same from one year to the next will cause even the most ardent of fans to lose interest over time. Stay fresh-faced for years to come when you keep up with the trends in a way that’s authentic for your company.
5. Not Being Predictable
Okay, wait — hear us out. Predictability is a bad thing, yes, but too much newness isn’t good either. Humans are wired to choose what’s familiar — that’s why branding is so important. It creates recognizability that fosters a sense of trust. Keeping updated and on trend is valuable — but straying too far away from your usual will undermine your familiarity with consumers. The goal is to strike a balance between the two extremes for optimal customer retention.
It’s far easier to keep happy customers returning than it is to prospect for new ones. That’s why retention needs to be at the forefront of your strategy to keep your fanbase growing! Neglecting email marketing, ignoring your customers, failing to automate, and an inability to balance between predictable and familiar are some simple ways you’re not retaining customers properly. Looking for ways to improve your retention rates? The experts at SAMA Labs are here to help! Reach out to us today to see how we can help your business grow.